Wednesday, September 19, 2012

Forever 21 logo



This company has also been just a text based logo. Keeping it simple, clean, and legible. Adding the yellow backdrop pulls out the store amongst the millions of others in a shopping mall. The yellow color catches the customers eye making them think of the sun's warmth, creating positive feelings towards the  store. Many creative people are attracted to yellow so that genre will be sure to stop in the store due to the logo out front.

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